Principles of Marketing

mk101This course will prepare you to think strategically about marketing in today‚Äôs global environment. After successful completion of this course, you will have a basic understanding of the marketing concept, the marketing mix (product, place, promotion and price), segmentation, targeting, positioning, customer value, branding, services marketing, consumer and business behavior, market planning, market research and competitive analysis. In addition, you will have the opportunity to evaluate and formulate marketing strategies. Continue reading “Principles of Marketing”